experiential beauty event
An exclusive, interactive Mall experience…
The luxurious University Town Center mall located in Sarasota, Florida hired our team to produce an experiential beauty event for its tenants and loyal shoppers.
Hundreds of women came to discover our interactive beauty-inspired concept within the concourse of the gorgeous mall. Some of the stations we designed were:
Beauty Bar: Hair and makeup experts pampered guests using botanical, cruelty-free products as well as provided useful tips & tricks for looking fabulous during spring
Treatment Bar: Non-invasive medical aesthetic treatments were offered, as a client-sponsored activation booth
Posing Bar: Our professional photographer snapped photos of guests after they had undergone their complimentary beauty and medical aesthetic treatments, the photos were shared across social media as part of a campaign
In addition to orchestrating the entire event, our team also produced the campaign marketing assets, the professional photos and promotional videos, to ensure a seamless promotional experience from start to finish. We provided a turn-key experience handling all aspects such as sourcing key partners and sponsors, decor, food & beverage creating a memorable and successful experience for all involved.