Pamper & Splurge joins forces with FGI Toronto to launch Straight/Curve into Canada
Straight/Curve is an International documentary set to redefine body image by challenging society's unrealistic beauty ideals.
Our team produced a media-rich marketing campaign equipped with social media teasers, enticing captions, countdown images and full video coverage. You can view a selection of the campaign assets below.
The public screening and event took place on April 23rd, where guests enjoyed cocktails, networking, a screening of Straight/Curve, followed by a panel conversation about the film featuring the following industry experts:
Laura DeCarufel: Editor-in-Chief of THE KIT (moderator)
Lesley Hampton: Toronto-based First Nation Fashion Designer
Anubha Momin: Writer, producer, and host
Denise Bidot: International Plus-Size Model
Robyn Lawley: Australian Model
Local and International talent were in attendance.
Campaign Assets
Social Media
Video Highlights
Photo Highlights
Photography by Gus Protopapas and George Pimentel's team
