
Karen Craggs is no ordinary gender equality expert. She is an Obama White House-recognized Gender Equality Changemaker + Canadian Global Goodwill Ambassador and is the leading "go-to person" for organizations who seek to deliver on results on equality powerfully. She initially reached out to our team with a very different approach in mind, but after a few strategy sessions, we quickly discovered that she is no typical gender equality expert, Karen has a badass approach to delivering results - that’s the moment her “Gender Equality Badass” title was born.
We had the opportunity to revitalize her brand, equipping her with stunning photos, videos, a stellar social media content calendar and gorgeous marketing/press materials to take her brand to whole new heights.