lifestyle marketing

Activation Booth for Sustainable Eyewear

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Lights, camera - eyewear! We designed a campaign concept for Canadian Optical to introduce guests at FGI Toronto’s Total Trends Event to a gorgeous photo opt where they got to shop the latest eyewear by COS, mix & mingle with brand experts and pose for fashion photographer Nick Merzetti.

Guests were prompted to post their photos on social using our campaign hashtags and were entered into a draw to win two pairs of eyewear - this resulted in increased fans and engagement for the COS brand across social media and built brand awareness among consumers.

I loved meeting so many great people. The community was very encouraging and appeared to genuinely love the eyewear. Whether it’s sunglasses or frames for fashion people just love to try on glasses, overall the atmosphere was my favourite!
The event has helped us build up our social media visibility, we are gaining new followers every day which is obviously increasing our B2C, that’s what we wanted!
— Lauren Hogan, Product and Customer Service Manager at COS